There are many things that make a good Facebook ad tick. In many cases though, the image is one of the most important aspects of all, and is one of the things that will quickly determine whether someone clicks on your ad, just looks at your ad, or ignores your ad altogether. So how do […]
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When you think of the term ‘remarketing’, you might think of showing adverts to people who have already been to your website. This way, you can prompt someone to buy a product that they had otherwise forgotten about, or decided to pass on. By remarketing to these leads, you can hopefully catch them at the […]
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Lately, it seems that whenever the European Union passes a law regarding the internet, the rest of the world groans. The EU is out of touch. They have made that much clear with Article 13. They also seem intent on making our lives as internet marketers significantly more difficult. BUT they also have their intentions […]
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Operating in a similar vein to sites such as YouTube and MySpace, Facebook provides advertisers and promoters the ability to see their information go “viral.” This means one user becomes a fan and in doing so tells their entire network of friends about a product, service or website. These friends, in turn, tell their friends, […]
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You’ve done thorough market research, and read all Facebook’s rules and prohibitions… you’re all ready to start your Facebook ad campaign. Before you do, however, you may need to stop and consider some little-known factors that could affect your market research conclusions. 1) You may know that Facebook allows users to search the web from […]
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Using Facebook for advertising is different than Google Adwords. In order to gain a steady and highly targeted traffic stream, you need to know strategies that can pay off in this arena. Facebook is all about its users and isn’t necessarily into the idea of working hard to please advertisers. In order to gain the […]
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While there’s no doubt that Google is still the king of the hill when it comes to online advertising, there are a number of compelling reasons why Facebook is an avenue well worth exploring. The truth is Facebook might just turn out to be the challenger that knocks the king off the hill. Some of […]
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You may have been given quite a few Facebook Ad tips by well-meaning friends or forum members. I just read one tip you should definitely avoid – and that’s creating a new Facebook account under a pen name for your business. Let’s take the case of Walter (not his real name, of course.) Walter wanted […]
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It doesn’t matter what you are trying to sell, the Internet is one of the best places to gain a following and build up a business beyond your wildest expectations. With an estimated 1.8 billion users worldwide, the traffic potential simply cannot be topped. Unfortunately, siphoning off even an infinitesimal percentage of that traffic can […]
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