How do you measure the success of an advertising campaign? In some cases, this might have many answers. Some companies for instance would argue that success should be measured by brand awareness and engagement. BUT if you are a regular internet marketer (which it’s likely safe to assume you are), then it is more likely […]
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There are many things that make a good Facebook ad tick. In many cases though, the image is one of the most important aspects of all, and is one of the things that will quickly determine whether someone clicks on your ad, just looks at your ad, or ignores your ad altogether. So how do […]
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Facebook remarketing is one of THE most powerful marketing tools when it comes to finding an audience for your products or services. The reason for this, is that it’s also the single most targeted form of advertising – meaning that it will seek out the very visitors who are most likely to buy from you. […]
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When you think of the term ‘remarketing’, you might think of showing adverts to people who have already been to your website. This way, you can prompt someone to buy a product that they had otherwise forgotten about, or decided to pass on. By remarketing to these leads, you can hopefully catch them at the […]
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Remarketing, also sometimes called retargeting, is a form of marketing that involves addressing the same individual more than once – potentially many times in a row. More specifically, it involves targeting people who have already shown an interest in a specific product or service that is being offered. This is achieved through the use of […]
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Sometimes it might seem as though internet marketers speak in an entirely different language to the rest of us. They talk in acronyms, in strange terms, and more. Remarketing is just such a buzz word and something that means very little to those who aren’t making a living by selling digital products online. It makes […]
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Creating a Facebook business page is something that EVERYONE should make an absolute priority for their business if they have not already. Facebook has around 2.2 billion active users, which is an absolutely huge number. It also provides some of the most powerful, dynamic, and versatile tools for reaching that audience. Your Facebook page is […]
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Have you ever spoken to your Mum or Grandma and found that they are mystified by the way that the adverts they’ve seen online manage to be directly relevant to them? To show them things that they have been actively looking for? It’s not magic: it’s remarketing. And this is what makes it so powerful. […]
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Lately, it seems that whenever the European Union passes a law regarding the internet, the rest of the world groans. The EU is out of touch. They have made that much clear with Article 13. They also seem intent on making our lives as internet marketers significantly more difficult. BUT they also have their intentions […]
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Think about walking down the average highstreet. How many storefronts do you normally walk past without so much as looking up to see what’s in the window? This is normal behaviour, seeing as most of us have no interest in 90% of what we see as we stroll down the highstreet. Chances are that you […]
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