Over the years, digital marketing and social media design have transformed the marketing. Social media such as Facebook, Twitter, Pinterest, and YouTube have developed into channels for reaching the masses globally.
Video marketing, especially Facebook marketing, is all the rage today. From stories, live videos and 360, there are numerous ways in which video marketing can boost your digital marketing strategy.
Here are some tips that will help you ensure that your Facebook video yields good results.
Facebook Video Marketing Tips:
Post Short and Stimulating Videos:
In today’s fast-paced world, it is pivotal that the videos are short yet stimulating. Short and compelling stories are not only great entertainers but also possess the potential to become viral.
Facebook suggests that the videos that reach and impact the masses are of 2-minutes or even of shorter length. Essentially, your video must convey the desired message before the viewer loses interest.
Upload Videos Directly on FB:
Create videos specifically for Facebook in order to stay within the guidelines stipulated by the channel. If the video is within the Facebook requirements, it can reach more users and is better visible to the algorithms used by Facebook.
Upload the video directly on Facebook to benefit from the auto play feature. This feature helps provide your video with the golden window even while the user is scrolling down the feed.
Provide Context with Videos:
Viewers will be more likely to stop and watch your auto-playing video if you give them a bit of information on what to expect.
You don’t actually have to explain anything; just make sure it’s something that will intrigue them. Provide context with your videos will set your viewers expectations, making them intrigued about your videos. And who knows, maybe they will stick to the end and take desired actions.
Incorporate a CTA:
From a marketing point of view, one of Facebook video’s most useful features is the ability to add a call-to-action or CTA. Getting your viewers to do something is, after all, one of the main purposes of marketing.
Many people don’t know how to add a CTA to their Facebook page, although it’s actually pretty simple. In fact, the “Add a Call to Action” option will appear by itself as soon as you upload a video. CTAs can encourage higher click-through-rates (CTRs), conversions, and more.
Create Engaging Thumbnails:
A thumbnail creates intrigue for a video just as a logo design works as an identifier for a brand therefore careful attention is required to create a thumbnail. Facebook’s ad creation tool allows for adding a new image or choosing an image from the video to be used as a thumbnail.
A captivating thumbnail can attract the user even if the video doesn’t play automatically.
Include Captions:
There is no definitive proof on how many users watch videos on Facebook with the sound on (though this number is estimated to be 85 percent), although Facebook now auto-play videos on mobile with sound.
The setting can be disabled, and videos can play with no sound on mobile if a user’s phone is in silent mode. Captions can help users understand your video, even if there is no audio. This helps to decrease the chance of losing the user if they can’t understand the video without sound.
Go LIVE:
Facebook’s algorithm has been updated in order to favor live videos as data has shown that live videos typically hold a user’s interest for a longer period of time.
Live videos have also been known to cause a bump in users exploring that page’s content (even if it isn’t the live video itself). The hypothesis is that brands who get in front of their audience in this very direct away can help increase their level of reliability and trust. In addition, Facebook will record the live video and publish it directly to a page once the recording session has come to an end.
Conclusion:
In a world where you less than 3 seconds to grab a user’s attention, it’s important to spend some time strategizing on the best ways to do so.
Facebook is an incredibly powerful outlet. Use your Facebook videos strategically to take full advantage.
