Remarketing, also sometimes called retargeting, is a form of marketing that involves addressing the same individual more than once – potentially many times in a row. More specifically, it involves targeting people who have already shown an interest in a specific product or service that is being offered. This is achieved through the use of […]
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There are many things that make a good Facebook ad tick. In many cases though, the image is one of the most important aspects of all, and is one of the things that will quickly determine whether someone clicks on your ad, just looks at your ad, or ignores your ad altogether. So how do […]
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When you think of the term ‘remarketing’, you might think of showing adverts to people who have already been to your website. This way, you can prompt someone to buy a product that they had otherwise forgotten about, or decided to pass on. By remarketing to these leads, you can hopefully catch them at the […]
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You might already know that Facebook is limiting the amount of company page content that it shows on most users’ news feeds in favor of more content from their friends. This means that it won’t be as easy as it used to be to reach people organically. So, here are some essential tips and tricks […]
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Facebook offers a wide array of metrics to measure the success of your live and on-demand videos – let’s focus on five that are especially useful, plus how they can help you optimize your live streaming strategy. Peak Live Viewers This is the highest number of viewers who watched the video while it was live. […]
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In every business, there is a constant climbing that is required to make the social media the perfect space for marketing services. And, there is always a scope of improvement to do things better. Keeping this in mind, there are a few terrible mistakes that can be avoided when marketing with Facebook. Check out below: […]
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Most of us know Facebook Live and might have used it for your business and brand recognition by now. But the interesting part is – you can leverage the Facebook Live streaming functionality for your YouTube channel too. Check out a few of our favorite ways to make it work for your channel: Creating Vlogs […]
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The qualities that make Facebook Lives unique are easy to spot; it’s right in the name. Live video captures attention on social media and often shows a side of people and brands that you don’t see anywhere else. Don’t lose the momentum that you build during your broadcast the moment that you stop streaming. But […]
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Facebook as the world’s largest social media platform, continuously introducing new features that are making this advertising platform more innovative and easy-to-use. And one of those features is ‘Facebook Ads Manager’. As the name suggests, this tool is used to manage your FB ads. Let’s explore how to use ‘Facebook Ads Manager’, step-by-step. Setting Business […]
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Over the years, digital marketing and social media design have transformed the marketing. Social media such as Facebook, Twitter, Pinterest, and YouTube have developed into channels for reaching the masses globally. Video marketing, especially Facebook marketing, is all the rage today. From stories, live videos and 360, there are numerous ways in which video marketing […]
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