What is Brand Credibility? Brand credibility is often pointed out by marketing experts as one psychological factor that could trigger the buying impulse of consumers. However, just like with any type of triggers, it can produce a positive or negative effect. In this case, it refers to your brand’s reputation and its ability (or inability) […]
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About Internal Branding Most companies focus entirely on promoting their brand to create a positive perception of the consumer’s brand that internal branding loses its share of the formula. An important share, at that. Marketing efforts are executed to establish a high-quality brand that delivers to the needs and demands of the consumers. But how […]
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Promoting business branding online is similar and yet different from typical marketing strategies. Therefore, you have to make a unique approach to this method of promoting your business brand. And yet, the benefits of using web tools in making your brand distinct include the ability to maximize your business efforts and expanding your business’ reach. […]
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Importance of Business Branding Business branding is not just a one-time process. Rather, it is something you work on and build up over a period of time. After all, branding reflects your reputation as a business enterprise. Along with your efforts to create and manage your brand are the efforts of trying to build and […]
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What is Brand Valuation? Over the years, brand valuation is being recognized as an important factor to be used in the analysis of marketing and finance efforts involved in the company. It falls under the intangible business assets category and is being closely looked into for ways to expand market share. Hence, many are undertaking new approaches […]
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