Essentials

Creating Company Logo In addition to creating a unique name, designing your own distinct logo is another effective branding strategy that every business owner can employ. Aside from the name, having a logo to attach…

When a businessman embark on a new business venture, they readily go processing ideas on complicated marketing strategies and other ways of promoting their business but none of their efforts are dedicated to business branding.…

Building a Business Brand No business brand is produced overnight. It follows a methodical process that involves strategy and organization. But if you think that once you have a business name and logo that your…

Image is a vital factor in any business branding effort. Color is part of the process of building an image. If you might notice, several top businesses are recognized by their distinct colors. Therefore, you…

Business and Image In order to establish a strong business brand, you also need to create a strong business image. This will be used by potential customers or consumers to assess their own expectations about…

What is a Slogan? Any form of business branding plan must involve the creation of a slogan. It is one of the basic elements necessary for building an effective brand campaign. A slogan typically consists…