Branding Basics

Brand Equity Defined Brand equity is a marketing term used to refer to the marketing impact of a given product in association with a brand name. It tries to examine how a given product will…

What is a Brand? Branding your business is an essential step that any business owner needs to take, whether yours is a small- or big-time business. In fact, it is something that must be looked…

Measuring a Brand Every business involves its own share of tangible and intangible assets, but the brand is one of the most basic areas that business owners focus on. In recent marketing research, it was…

Your Brand’s Mission The basic framework of an efficient branding system is a vision. Vision is translated into a brand and that brand is utilized in various communication methods to deliver a message to the…

What Makes a Brand Identity? Branding is an aspect of every business that consists of visual elements and is used for the company’s marketing purposes. Therefore, most business owners would hire a professional logo designer…

Importance of a Business Name An effective branding system starts with a great name. Unless you can put a name to your company that will distinguish it, you cannot proceed with creating a brand. It…

Branding is a product of intense planning and conceptualization. To come up with innovative marketing ideas and an effective way to brand your products, you need to carefully lay out the steps you need to…