Brand Equity Defined Brand equity is a marketing term used to refer to the marketing impact of a given product in association with a brand name. It tries to examine how a given product will perform in the market if it did not have the privilege of that brand name. Therefore, the basis for brand […]
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Creating Company Logo In addition to creating a unique name, designing your own distinct logo is another effective branding strategy that every business owner can employ. Aside from the name, having a logo to attach to that image reinforces the potential power that your brand has in the market. As a factor that compels customers […]
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What is Internet Branding? Internet branding is one strategy that business owners can employ to establishing their position in the marketplace. Even well-established companies are investing in creating an online brand reputation since internet branding strategies have also produced a massive impact on a brand’s effort to expand. This is most important these days wherein […]
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Effective establishment and management of your business brand are as equally difficult as creating one. Indeed, one’s you have created a standard and built your own company’s reputation, then you would have to constantly live up to that standard and avoid under-delivering. In the business industry, a failure for your company can produce manifold consequences […]
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About Brand Recognition In any form of marketing strategy, brand recognition is usually the initial focus. Business owners employ varying tactics to increase familiarity on their brand wherein the ultimate aim is to create awareness about the existence of a given product or service. This process will then produce a domino effect and impact people’s […]
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What is Brand Credibility? Brand credibility is often pointed out by marketing experts as one psychological factor that could trigger the buying impulse of consumers. However, just like with any type of triggers, it can produce a positive or negative effect. In this case, it refers to your brand’s reputation and its ability (or inability) […]
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What is a Brand? Branding your business is an essential step that any business owner needs to take, whether yours is a small- or big-time business. In fact, it is something that must be looked into during the phase of business planning. A brand is basically a name or a logo that will be used […]
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About Internal Branding Most companies focus entirely on promoting their brand to create a positive perception of the consumer’s brand that internal branding loses its share of the formula. An important share, at that. Marketing efforts are executed to establish a high-quality brand that delivers to the needs and demands of the consumers. But how […]
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Measuring a Brand Every business involves its own share of tangible and intangible assets, but the brand is one of the most basic areas that business owners focus on. In recent marketing research, it was revealed that brand equity played a vital role in determining its market value. Therefore, measuring a brand is one of […]
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Promoting business branding online is similar and yet different from typical marketing strategies. Therefore, you have to make a unique approach to this method of promoting your business brand. And yet, the benefits of using web tools in making your brand distinct include the ability to maximize your business efforts and expanding your business’ reach. […]
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