Let’s get one thing clear if you want to go ahead start in the video marketing game, you have to reverse engineer your competitors. There are no two ways about it. This is not an option because the alternative is just going to take too much time, effort, and money. Worse yet, even if you […]
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Live video streaming is so new that there isn’t much precedent yet for the best type of content to create. This is good in that it allows you to really create any types of videos you like, but on the downside, it also means that you won’t have much help or guidance when coming up […]
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Let’s get one thing clear. There are many ways to make videos. You probably are well aware of that. One of the most common video types is actually the most expensive. I am, of course, talking about video spokespersons. These are people who either memorize the sales speech or they have a teleprompter that they […]
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The heart and soul of marketing video are not the typical belts and whistles that see in such a video. It’s not the diagrams, it’s not the infographics, it’s not the layout, it’s not even the very interesting accents of the voice-over actors. It has nothing to do with that. It definitely has nothing to […]
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How many times have you seen an online video that has motivated you to buy something? Chances are, you can count those experiences with two hands. While the internet doesn’t have a shortage of interesting, quirky or memorable videos, these qualities, in and of themselves, don’t necessarily mean that you would buy a product that […]
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One of the most potent forms of punishment I ever inflicted on myself involved a time when I intentionally sought out and searched for all the marketing videos on YouTube. Believe me, it was an endurance. I was basically whipping myself going through all that stuff. I don’t mean this as a joke, and I’m […]
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I have got a depressing statistic to share with you. The vast majority of videos on YouTube have very little views. We’re talking less than 100. Imagine taking the time and trouble to shoot a video and then uploading it to YouTube only to get less than a hundred views. I am not talking about […]
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Live Streaming is incredibly young and this is partly what makes it such an exciting platform. Despite only being around for a few months so far, it has already garnered a huge following and a ton of buzz across the media. So the question is: where is it likely to go from here? How can […]
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If you change your habits, you will change your results. Take that to the bank. I’m willing to bet everything on that statement. Because when you change your habits, you change the way you think, you change the way you talk, and most importantly, you change the way you behave. Listen up, people couldn’t care […]
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Make no mistake search engine optimization is a very important consideration when doing video marketing. Don’t ever think that since you’re creating videos and uploading them on YouTube and other places that SEO is not a consideration. You’re only fooling yourself by thinking that way. Sooner or later, your ignorance of the importance of SEO […]
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