Does video marketing have to cost you a lot of money?

Let’s get one thing clear. One of the main reasons why your competitors probably haven’t jumped into video marketing is because of their fear of cost. Please understand that the reason why they are not cranking out one marketing video after another probably is not due to their inability to appreciate the power of video […]

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Do Marketing Videos Have To Explain Stuff?

It’s very easy to get the impression that all marketing videos are educational in nature. After all, highly effective sales people first educate their prospects regarding the options available to them. Once the prospect feels that they understand their problem enough, then they’re more likely to trust the sales person because a true sales professional […]

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3 Key Considerations to Think About When Using Whiteboard Videos for Marketing

Let’s say you have decided to use whiteboard videos to market your product. You probably have done your research. You probably have arrived at this conclusion by reverse engineering your competitors. After extensively studying your competitors and seeing what kind of videos they produce, you have arrived at the conclusion that whiteboard videos is the […]

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