General Tips

Why should You Reverse Engineer Your Competitors’ Videos?

Let's get one thing clear if you want to go ahead start in the video marketing game, you have to reverse engineer your competitors. There are no two ways about it. This is not an…


How to Use the Cheapest Marketing Video Type Most Profitably

Let's get one thing clear. There are many ways to make videos. You probably are well aware of that. One of the most common video types is actually the most expensive. I am, of course,…


The Five Hallmarks Of A Truly Effective Video Marketing Script

The heart and soul of marketing video are not the typical belts and whistles that see in such a video. It's not the diagrams, it's not the infographics, it's not the layout, it's not even…


Does video marketing have to cost you a lot of money?

Let's get one thing clear. One of the main reasons why your competitors probably haven't jumped into video marketing is because of their fear of cost. Please understand that the reason why they are not…


Do Marketing Videos Have To Explain Stuff?

It's very easy to get the impression that all marketing videos are educational in nature. After all, highly effective sales people first educate their prospects regarding the options available to them. Once the prospect feels…


3 Key Considerations to Think About When Using Whiteboard Videos for Marketing

Let's say you have decided to use whiteboard videos to market your product. You probably have done your research. You probably have arrived at this conclusion by reverse engineering your competitors. After extensively studying your…