When you think of the term ‘remarketing’, you might think of showing adverts to people who have already been to your website. This way, you can prompt someone to buy a product that they had otherwise forgotten about, or decided to pass on. By remarketing to these leads, you can hopefully catch them at the […]
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Remarketing, also sometimes called retargeting, is a form of marketing that involves addressing the same individual more than once – potentially many times in a row. More specifically, it involves targeting people who have already shown an interest in a specific product or service that is being offered. This is achieved through the use of […]
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Sometimes it might seem as though internet marketers speak in an entirely different language to the rest of us. They talk in acronyms, in strange terms, and more. Remarketing is just such a buzz word and something that means very little to those who aren’t making a living by selling digital products online. It makes […]
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Have you ever spoken to your Mum or Grandma and found that they are mystified by the way that the adverts they’ve seen online manage to be directly relevant to them? To show them things that they have been actively looking for? It’s not magic: it’s remarketing. And this is what makes it so powerful. […]
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Think about walking down the average highstreet. How many storefronts do you normally walk past without so much as looking up to see what’s in the window? This is normal behaviour, seeing as most of us have no interest in 90% of what we see as we stroll down the highstreet. Chances are that you […]
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