Let’s get one thing clear if you want to go ahead start in the video marketing game, you have to reverse engineer your competitors. There are no two ways about it. This is not an option because the alternative is just going to take too much time, effort, and money. Worse yet, even if you […]
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Let’s get one thing clear. There are many ways to make videos. You probably are well aware of that. One of the most common video types is actually the most expensive. I am, of course, talking about video spokespersons. These are people who either memorize the sales speech or they have a teleprompter that they […]
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The heart and soul of marketing video are not the typical belts and whistles that see in such a video. It’s not the diagrams, it’s not the infographics, it’s not the layout, it’s not even the very interesting accents of the voice-over actors. It has nothing to do with that. It definitely has nothing to […]
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Let’s get one thing clear. One of the main reasons why your competitors probably haven’t jumped into video marketing is because of their fear of cost. Please understand that the reason why they are not cranking out one marketing video after another probably is not due to their inability to appreciate the power of video […]
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It’s very easy to get the impression that all marketing videos are educational in nature. After all, highly effective sales people first educate their prospects regarding the options available to them. Once the prospect feels that they understand their problem enough, then they’re more likely to trust the sales person because a true sales professional […]
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Let’s say you have decided to use whiteboard videos to market your product. You probably have done your research. You probably have arrived at this conclusion by reverse engineering your competitors. After extensively studying your competitors and seeing what kind of videos they produce, you have arrived at the conclusion that whiteboard videos is the […]
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