Mobile devices like the iPad and iPhone are one of the fastest-growing segments of internet users. These devices are getting more and more capable and can do many – if not all – of the things that most people want to do on the internet.
That doesn’t mean they’re replacing computers any time soon, mind you. While they’re able to handle most of the same functions, there are a few that are much more common. In this article, we’re going to look at three of the biggest uses for mobile internet devices.
Looking Up Information
Many people who access your company’s website on a mobile device are looking for one of a small number of things:
– Your company’s phone number
– Your business address
– Hours of operation
– etc.
Basically, they’re not looking for a lot of information about your products, services, and other such things. They just want to get some very specific information, and they want it quickly (often when they’re on their way to visit your business).
This is why it’s important that your mobile website makes this information very easy to find. It should be no more than one click from the home page, if not on that page itself.
Social Media
Many people with these devices use them to access social media websites like Twitter and Facebook. For example, Facebook currently has over 800 million active users, and nearly half of them access the site from a mobile device on a regular basis.
Because mobile users are so active on these sites, you need to make sure that your company has a presence there. It will give you a very effective way to stay in touch with your customers, and let you not only send them information and promotions but also interact with them directly.
Text Messaging
Text messaging isn’t really an internet-related function, but the rapid growth in the smartphone market means more and more people are carrying devices that allow them to send and receive SMS, or text messages.
You can use this to your advantage by having an SMS marketing strategy for your business. You can send promotions and other information to your customers via text message, which tends to have a much higher read-rate than email and other mediums.
When it comes down to it, the more ways you have to stay in touch with your customers, the better the chance that you will be the first company that comes to mind when they’re in need of the products or services you offer.
