Facebook provides a tremendous outlet for advertising almost anything. There are a few things, however, that don’t fly on the site.
Potential advertisers need to be very clear on the fact that Facebook is all about its users. Ads are a sideline on the site, not the primary concern. With this in mind, Facebook requires that its accepted ads enhance user experience – not detract from it.
There are certain types of advertisements that are not allowed on the site or are restricted in their targeting placement. They include:
Tobacco ads
Facebook prohibits the use of tobacco ads on its site.
Pornographic ads
Facebook has very strict restrictions on the placement of these ads. It is simply not the venue for this kind of advertising.
Alcohol ads
While Facebook does allow these, the targeting must be set to only hit people of legal drinking age or above in the desired geographical regions. This means American ads can only target the 21-and-up crowd. Canadian ads are restricted to 19-year-olds and up.
Misleading ads
If ad copy is misleading, false or loaded with hype, Facebook is not going to accept it.
If ads are accepted and later found out, advertisers can anticipate that their accounts will be banned. Facebook is very sincere in its intent to protect its members.
Illegal or illicit products
Don’t even try this – Facebook is not going to accept the ads. It also will not accept ads for unlicensed pharmaceuticals.
Scams
Advertisers who try to run scams will have their ads taken down and their accounts banned. If you are an affiliate marketer, it is extremely important for you to make sure your advertised products are reputable.
Facebook offers a complete listing of what types of ads it will not allow placed on its site. If you question the likelihood of acceptance for your ad topic, make sure you read the fine print in the regulations closely.
If you’re ready to really dive into this potential goldmine, keep reading. Next, we’ll talk about getting a Facebook account going. Then we’ll delve into the overall Facebook Ad program and how you can put it to work for your business.
