Why Should You Write Benefits Instead of Features
Are you trying to sell a product? Do you have a product that has been in the market for a long time and does not seem to interest anyone although you know it meets all…
The Elements of a Great Headline
The sales headline is the vital part in any sales letter. Even if you have the best testimonials and income statements your visitors can not be convinced if your sales headline is not eye catching.…
Long vs Short Form Copy – Which One To Use?
The longest standing and never ending debates in marketing circles and copywriting is over what is better-short or long copy. The fanatics of short copy gospel believe that no one sees the need to read…
How To Write A Winning Headline
In our current world full of all sorts of sounds and noises, how can writers get readers to take action? Getting keen readers obviously takes more than just a great design or good content. The…