Effective establishment and management of your business brand are as equally difficult as creating one. Indeed, one’s you have created a standard and built your own company’s reputation, then you would have to constantly live up to that standard and avoid under-delivering. In the business industry, a failure for your company can produce manifold consequences […]
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Measuring a Brand Every business involves its own share of tangible and intangible assets, but the brand is one of the most basic areas that business owners focus on. In recent marketing research, it was revealed that brand equity played a vital role in determining its market value. Therefore, measuring a brand is one of […]
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What is Brand Valuation? Over the years, brand valuation is being recognized as an important factor to be used in the analysis of marketing and finance efforts involved in the company. It falls under the intangible business assets category and is being closely looked into for ways to expand market share. Hence, many are undertaking new approaches […]
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