Brand Equity Defined Brand equity is a marketing term used to refer to the marketing impact of a given product in association with a brand name. It tries to examine how a given product will perform in the market if it did not have the privilege of that brand name. Therefore, the basis for brand […]
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What is a Brand? Branding your business is an essential step that any business owner needs to take, whether yours is a small- or big-time business. In fact, it is something that must be looked into during the phase of business planning. A brand is basically a name or a logo that will be used […]
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Measuring a Brand Every business involves its own share of tangible and intangible assets, but the brand is one of the most basic areas that business owners focus on. In recent marketing research, it was revealed that brand equity played a vital role in determining its market value. Therefore, measuring a brand is one of […]
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Your Brand’s Mission The basic framework of an efficient branding system is a vision. Vision is translated into a brand and that brand is utilized in various communication methods to deliver a message to the market and the consumers. That is how the process works. But in reality, it is not as simple as it […]
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What Makes a Brand Identity? Branding is an aspect of every business that consists of visual elements and is used for the company’s marketing purposes. Therefore, most business owners would hire a professional logo designer to execute the concepts laid out by the company, which they believe will help communicate the company’s business into the […]
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Importance of a Business Name An effective branding system starts with a great name. Unless you can put a name to your company that will distinguish it, you cannot proceed with creating a brand. It is similar to a newborn child, who must first be named before he or she can create their unique identity. […]
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Branding is a product of intense planning and conceptualization. To come up with innovative marketing ideas and an effective way to brand your products, you need to carefully lay out the steps you need to get there. Doing so will also enable you to take note of the vital aspects involved in the creation of […]
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